With New Single on the Horizon, Aria/Quarterback Recording Artist’s
Innovative Marketing Garners an “Addy” Award
Nashville – Between his recent tour of the Middle East, scores of benefit
appearances on behalf of his fellow veterans, and constant roadwork in
support of his acclaimed, self-titled debut album, Stephen Cochran has a lot
on his plate these days. And while he has built his loyal fan base one gig
at a time, some innovative and very cool marketing strategies have helped
with the steady growth of the singer/songwriter’s career.
One such strategy, created by Nashville’s GrassRoots Marketing, recently
took home a Silver Addy award from the American Advertising Federation. The
award, presented to GrassRoots Marketing at ceremonies held recently in
Nashville, recognized the popular online game the company created in
conjunction with Cochran’s single, “Thinkin’ I’m Drinkin’.” The game gives
fans the chance to upload their photo, which is inserted into a virtual
barroom standing next to Cochran. Skilled players watch their faces change
the more they “consume,” as the rowdy “Thinkin’ I’m Drinkin’” plays in the
background. With over 60,000 entries annually, the Addy Awards are one of
the world’s largest and toughest advertising competitions.
Even as he celebrates this latest award, Cochran has found the time to head
into the studio and begin work on his highly anticipated sophomore release.
In fact, the album’s debut single, “Wal-Mart Flowers,” is already completed
and is scheduled to ship to radio stations on April 13.
“‘Wal-Mart Flowers’ is one of those special songs that only comes along once
in a while,” Cochran says. “The first time I heard it, I knew I had to
record it and I knew I had to do it my way. That’s why I ended up
co-producing the record with my longtime producer, Jim Allison. I’ve never
been as excited about a song as I am about ‘Wal- Mart Flowers.’”
For up-to-the-minute news and concert information, visit
www.stephencochran.com.
CONTACT: Elaine Schock or Meredith Louie Shock Ink (818) 932-0001
